Sales and Negotiation
I often notice this when coaching salespeople: You talk too much. And the more you talk, the more you get lost in the details. Technical details. Company history. Features. Secondary cases. Everything… except the essentials. Talking a lot creates the illusion of expertise. In reality, it dilutes the value. A customer isn’t buying a flood of information. They’re looking for clarity […]
This 3-step method helps you move from a salesman's posture to a strategic partner. Learn to analyze the context, the company and the person you're talking to, so that you never let a sale slip through your fingers.
The Macro-mezzo-micro method: Structure your sales to win over customers
The Macro mezzo micro method
the MACRO - MEZZO - MICRO method
Structure your sales to convince
