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The word "courage" comes from the Latin cor, the heart. And that's what it's all about: having the heart to face discomfort, to stay the course despite pressure, to dare where others remain silent. In a constantly changing professional world, courage is no longer an option: it's a responsibility. 1. Say what you [...]

Courage in leadership: more than a posture, a necessity

Leadership

This 3-step method helps you move from a salesman's posture to a strategic partner. Learn to analyze the context, the company and the person you're talking to, so that you never let a sale slip through your fingers.

The Macro-mezzo-micro method: Structure your sales to win over customers 

The Macro mezzo micro method

the MACRO - MEZZO - MICRO method

Structure your sales to convince