Tuesdays: January 13, February 10, March 17, 2026 in Lausanne (Switzerland)
B2B Sales Training: Impact & Customer Relations
3 days to increase your impact, confidence and sales effectiveness.
A complete program to boost your assertiveness and improve your performance in every interaction.
If you're a salesperson, KAM or business development manager, you're bound to have been faced with one of these situations:
You're making good appointments... but your conversion rate is still below your objectives?
Do you feel that your mindset fluctuates according to periods, energy or pressure?
Do you sometimes find it hard to take the lead in an interview or to close with confidence?
Are your negotiations dragging on, and you're giving in too often on price?
Would you like to enhance your personal impact, without having to "force" or overplay a role?
If any of these situations appeal to you, then this program is for you!
Increase your sales impact (long term)
This program enables you to develop a performance-oriented mindset, solid interpersonal skills, and concrete techniques to better convince, create trust and build loyalty with your customers and partners.
The importance of mindset
- In relation to yourself, your clients, and your business
- Posture towards your company, products and services
The drivers of targeted action and success
- Define your personal vision as a lever of energy
- Develop self-motivation and individual initiative
- Think and act like an entrepreneur
- Cultivate courage, tenacity and resilience
Self-confidence and impact
- Increase your impact by mastering the fundamentals of rhetoric
- Strengthen your ability to convince in all interactions
Conducting sales talks
- Master the steps of a structured interview and the 7 golden rules of negotiation
- Practice active listening and know how to pick up on the customer's weak signals
- Handle objections with tact and precision
The different types of customer interaction
- Setting the scene
- Making appointments by telephone
- Announcing the price with confidence and clarity
- Treating a complaint as an opportunity
Cultivate excellence in customer relations and turn every customer into an ambassador
- Cultivate a positive and proactive attitude towards the customer
- Create an authentic and lasting personal relationship
- Build customer loyalty by nurturing every interaction by telephone, in writing and face to face
Course
1st day of training
13/01
4 weeks
putting it into practice
2nd day of training
10/02
4 weeks
putting it into practice
3rd day of training
17/03
4 weeks
putting it into practice
I was impressed by Bardya's expertise in sales strategy and techniques. He has this remarkable ability to simplify complex concepts into clear, actionable steps, making training both highly useful and directly applicable in the field. His sessions are dynamic, concrete and engaging. Bardya has also introduced innovative approaches to better understanding customer needs, handling objections and closing sales with confidence.
Enterprise Account Manager, SALESFORCE, Zurich
Bardya's experience in supporting people is obvious and relevant at the dawn of technological advances. His analytical skills enable him to synthesize, highlight and bring out the potential in men and women. I highly recommend Bardya CASEMI, a personality who passes on his knowledge to help others grow."
Payroll Manager and HR Assistant, GROUPE PAULI, Biel/Bienne
With Bardya, we developed a number of new skills related to Assessment and Development Centers. Bardya showed himself to be open, enthusiastic and passionate about developing individuals and supporting customers in their talent management strategies. He showed great professionalism and a real desire to get things done.
HR Director, RANDSTAD Switzerland
The course was extremely interesting, focusing on the human side on the one hand and the opportunity to practice theory on the other. I went into the first course with great misgivings about conflict management. In 6 months, I learned a lot more, including how to conduct interviews, how to motivate a team, how to promote people, time management and so on...
Operations Manager, AGILITY LOGISTICS, Geneva
Bardya is an excellent professional coach, with an original approach that helps us better understand our strengths and areas for improvement. He is always perfectly prepared, whatever the situation, and very open-minded. I highly recommend Bardya for his competence, seriousness and reliability.
Business development expert, CSEM, Neuchâtel
In the course of our various working sessions, Bardya was able to tackle the themes essential to our business with pedagogy, dynamism and interactivity. His structured approach, his experience in the field and his sincere desire to pass on his knowledge have greatly enriched our team's skills and practices.
Business development manager, CERFI Geneva
This program is behavioral training, not a theory course.
Each learning experience is inductively based on real-life situations inspired by the participants' day-to-day professional life.
Intensive training based on real cases.
"Experience-sharing sessions" each day to consolidate key learnings.
Structured feedback from trainer and peers, accepted without personal justification.
Commitment, punctuality and keeping one's word are the cornerstones of the program.
about
Bardya casemi
Trainer. Coach. Knowledge sharer at heart.
My career began in the army, as a platoon leader and officer trained by the French Navy. This experience instilled in me a sense of leadership, rigor and teamwork.
This was followed by a busy career in the corporate world, with responsibilities in insurance, international business development, HR consulting and training.
Today, I work with executives, managers and sales forces across Europe, with a tailor-made approach and a clear positioning:
Bringing an external viewpoint, a direct voice, and a real ability to help skills grow.
Support and follow-up
You can contact the trainer between sessions (email / telephone) to:
- review a point,
- work on a technique,
- or deal with a practical case.
We provide clear, methodical training materials to support:
- preparation,
- conduct,
- and analysis of customer interactions.
Success is voluntary: each participant decides to take advantage of opportunities to progress and make lasting improvements.
CHF 2'850.00
3-day training course
investment
all taxes included
the MACRO - MEZZO - MICRO method
Structure your sales to convince